To be honest I never thought I would pay that much for a cleanser. But the reviews were so good and I got it for 25% off so... hum hum whatever. Clearly the price is high BUT this is the best cleanser I ever used. Not because it's expensive, but because it's so gentle and it's a creamy dream when I use it. I love the stick format, it's really economical though because I just have to rub it on my fingers, and then apply it to my face so I just need a little bit to wash my entire face. The perfume is really natural and, the most important thing is that it's not drying for my precious, dry and dehydrated skin. It's my favorite cleanser with the Innisfree Blueberry rebalancing 5.5 cleanser. I will buy again without hesitation.