I think that the price is very impressive for the amount of product as you only need a little and 100ml will last a very long time. The product itself is non-drying and works best when applied before a toner, as suggested on the bottle, as the consistency is surprisingly thinner than many toners. I find it works well to control redness and potential blemishes and provides gentle care as the percentage of BHA is very low, although that may be a downside for some people.